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TDS Fiber is coming to four new communities

Hi, McFarland, Oregon, DeForest, and Cottage Grove!

Did you hear the news? We’re bringing world-class fiber-optic services to your area—four communities many of us TDS employees already call home (Go Spartans! Go Panthers! Go Norskies! Go Silver Eagles!).

Although we’ll be new to your backyard, we’re a home-grown company. In fact, odds are, you’ve seen us around Madison at one point or another because we’ve been headquartered on the west side since our founding in 1969. Nearly 50 years later, lots of things have changed but our mission remains the same: to deliver great communications services to customers.

Of course, technology looks quite different these days. Party lines and switchboards are long gone, and we’re staying ahead of the times by rolling out fiber-optic networks across the country—and, lucky for you, McFarland, Oregon, DeForest, and Cottage Grove are next on our list. That means you’ll soon be able to get the fastest internet around, all-digital TV service with a whole-home DVR, and still keep an oh-so-reliable landline.

We’re really excited for you to give our services a try and we’re thrilled to be an official part of your community. Come and say hello when you see us at local parades and events—you might just recognize some of us.

We’re doing a lot more than just having fun though. We’re busy finalizing the build plans so we can start construction as soon as we can (we’ll be doing our best to beat the winter freeze!).

Look for more information about our rollout timeline in the next month or two on Pop in your address for more information, and go ahead and register if you have the option. There’s no commitment, but signing up early means you’ll get the best deal and all of the available offers.

If you want an endorsement before you register, feel free to talk to your friends in Waunakee, Middleton, Verona, Johnson Creek, and Sun Prairie. They’ll tell you what a difference TDS Fiber makes.

For even more information, don’t hesitate to explore our other TDS Fiber blogs. We’ve talked about lots of things including 5 reasons fiber is better, or how the construction process works, and even why symmetrical internet speeds are awesome. And, if seeing is believing, feel free to wander over to Sun Prairie and visit what we’re calling the Tim O’Brien Tech Home.

See you soon!

About Missy Kellor

Missy works on the Corporate Communications team and reports stories to TDS employees and customers. This is right up her alley because she’s an extrovert and also a big fan of research (really, she’ll look up just about anything that strikes her interest). Missy is a native of Madison, Wis. with an undergraduate in Anthropology and a master’s degree in Life Sciences Journalism from the University of Wisconsin-Madison. Her interest in the Internet as a mass media shaped her work towards a PhD in Journalism and Mass Communications. She’s also worked as an editorial assistant, copywriter, and production artist. In her off hours, Missy is a crafter, Pinterest addict, reader, wife, and mom of two kids.

21 Responses to TDS Fiber is coming to four new communities

  1. Doug June 13, 2018 at 6:18 pm #

    And the Sauk Prairie area 🙂 Got the flyer and already registered. Good times ahead.

  2. Bob June 22, 2018 at 11:13 am #

    Hey Doug, don’t get too excited. I’m in Waunakee and have been getting the flyers for TDS fiber every month for over 2 years, but it’s still not available in my neighborhood (Southbridge).

    • Missy Kellor June 22, 2018 at 2:27 pm #

      Bob, hang in there. We’ve heard similar from other Southbridge folks through other channels. We hope we can expand to your neighborhood sometime soon. In the meantime, if you’d like to send your address to we can investigate why you’re getting our marketing materials if you shouldn’t be. Thank you!

  3. Eric July 9, 2018 at 10:07 am #

    Someone was running aerial fiber throughout Monona, was that TDS?

    • Missy Kellor July 12, 2018 at 8:23 am #

      In this case it wasn’t us—we’re not working in that area. A different provider has been, from our understanding, replacing small sections of aerial fiber, possibly for backhaul purposes.

  4. Paul July 31, 2018 at 8:25 am #

    I’m confused why my “area” of 200 households requires 120+ of them to sign pre-register to get service. Other neighborhoods or areas of similar size and around the same distance from the city center are only around 60-70 registrations required to get the service. I’m canvasing the neighborhood, putting up social media posts for our neighborhood, etc and never feel like we could get more than half the people to pre-register. Seems like an unrealistic expectation.

    • Missy Kellor July 31, 2018 at 9:34 am #

      Paul, I can get more information about your neighborhood’s threshold if you can tell me which one you live in :-). You can either reply here, or email with the info and I’ll do my best to resolve the confusion. Thank you!

      • Paul Kapugi July 31, 2018 at 9:40 am #

        What information do you need? We’re in Cottage Grove – neighborhood “L” on the map. For my numbers, I used HUD neighborhood mapping tool to draw the same lines as on the TDS map.

        • Missy Kellor July 31, 2018 at 11:12 am #

          That’s perfect, Paul. I’ll send your comment off to the experts. I’ll get back to you as soon as I have some info!

          • Missy Kellor July 31, 2018 at 2:10 pm #

            Our marketing folks got back to me super fast! Here’s what I found out: We show a few more household than your map found, but it’s true the threshold is higher for your neighborhood than it is for some. The number of homes needed for TDS to approve a fiber build is based on the costs associated with building fiber to your area—and those can vary by neighborhood. Our marketing and sales strategy is designed to help your neighborhood meet the goal (and, we’re pleased to say that none of our Sun Prairie neighborhoods missed their target). This fall, you will see our sales team in the area and we will hold events where potential customers can talk with us about the project and the services we’ll be offering. We really appreciate your enthusiasm for TDS Fiber and we can’t wait to get started!

  5. Sherry Rear September 4, 2018 at 2:41 pm #

    What if we signed up and are now moving to the other side of town?

    • Missy Kellor September 4, 2018 at 4:07 pm #

      Hi Sherry,

      You can either give us a call (1-888-225-5837) and we can update your registration, of you can email with the following information:
      1. Your first and last name (the one used on the registration).
      2. The address on the registration.
      3. The registration email address.
      4. Your new address.

      Thank you!

  6. Rebecca Thomson September 17, 2018 at 2:55 pm #

    I signed up and sent in my 25.00 and now it’s not available in my area? What’s going on? This was months ago. They said by October and that’s almost here.

    • Missy Kellor September 18, 2018 at 11:36 am #

      Hi Rebecca. Be sure to check TDS Fiber for any updates about date changes—things do sometimes shift a bit depending on how the build is progressing. It looks like the Prairie du Sac launch date is November 1, 2018–so it’s coming up quickly!

  7. Rebecca Thomson September 18, 2018 at 9:33 pm #

    Looking forward to it.

  8. Ribsin Bacon November 26, 2018 at 4:04 am #

    And Middleton doesn’t get TDSFiber (at least in my area by Century and Branch

    • Missy Kellor November 28, 2018 at 9:16 am #

      Hi Ribsin,

      We’re planning on expanding our fiber footprint in Middleton, so keep a watch out for more information in the coming months :-).

  9. Anony mous June 5, 2019 at 3:46 pm #

    Funny…you click the link… and you get:

    Error 404 – Page not found!
    The page you are trying to reach does not exist, or has been moved. Please use the menus or the search box to find what you are looking for.

    • Missy Kellor June 5, 2019 at 4:37 pm #

      Yikes! Thanks for letting us know. We’ve updated the link 🙂

  10. Justin Gaddis July 30, 2019 at 8:52 pm #

    Is there an update or new information regarding the Cottage Grove rollout? I can no longer view the status of my address.

    • Missy Kellor July 31, 2019 at 11:20 am #


      Hopefully you spotted the email we recently sent. In case you missed it, the short version is this: we ended up uncovering some significant challenges relative to attaching fiber lines to existing Alliant utility poles. In many cases new poles are needed, and with others the current lines need to be moved—and only Alliant can complete this work. We’re working to coordinate all of the above and we’ve also decided to change some of our plans to bury fiber cable where we can to try and speed the process. Know that our teams are busy working to finish other aspects of the build not dependent on these other projects. As soon as we have a new timeline, we’ll be notifying everyone who registered over email and we’ll also update the website.

      Thank you for your patience!

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