5 reasons fiber is better

Fiber-optic technology is the new gold standard for internet, phone and TV service—and it’s not just hype or marketing-speak. It offers very real benefits you’ll enjoy

Here’s what’s different and awesome about fiber:

1. The speed. And did we mention speed, and also speed? Internet over fiber is noticeably and measurably faster. Check out these speeds:



The added bonus? TDS’ 100Mbps and 300Mbps services have the same download and upload speed so you can easily share photos, videos, work from home, and do online gaming without a second thought (or a second wasted).

Now, the times listed above are for illustrative purposes only, but we did get out our calculators to run the numbers. Speeds may vary at your own house—but really, you get what we’re saying here. It’s FAST.

2. The bandwidth. On fiber, slow or lagging internet becomes a thing of the past. Light is efficient, so fiber cables can carry loads of information—thousands of times more than copper wire (and, quickly!). This also means you shouldn’t notice any slowdowns when your neighbors are on the internet too.

This means your online experience will feel more like this:

Instead of this:

*Rainbows not included, but it sure might feel like that.

3. It’s reliable. If you want a safe bet for service that works, put your money on fiber-optic technology. Sure, the fibers are made of glass, but don’t let that fool you—it’s tough stuff. It’s pretty much immune to interference, plus it won’t falter under harsh weather conditions. Even more, fiber cables are also less likely to kink or snap because of these three fun facts:

  • Fun fact #1: Fiber optic cables are often reinforced with fiberglass which is, pound for pound, stronger than steel.
  • Fun fact #2: Fiber optic cable coatings are also strong because they can include aramid fibers—also known as Kevlar—the same stuff used in bulletproof vests (but no, the cables aren’t bulletproof!).
  • Fun fact #3: If you played tug of war with fiber cable, it can handle eight times more pulling tension than copper wire.

4. It’s more secure. With fiber, it’s nearly impossible for a hacker to physically tap into the lines to sneak into a network without getting caught. A would-be information thief would have to cut the line, causing an immediate (and telling) interruption in service. Cut lines can also be found relatively quickly, since they leak visible light.

4. Your home value may jump. A recent study found that fiber to the home may increase a home’s value by up to 3.1 percent! For the typical home, this is a jump of almost $6,000 or “roughly equivalent to adding a fireplace, [or] half of a bathroom” and no messy remodeling is required. (Image: Philip Taylor)

5. It’s future proof. The difference between copper and fiber has been likened to the difference between the telegraph and the telephone —in other words, monumental. Fiber easily carries the internet, phone and TV services of today with room to spare for what’s to come.


About Missy Kellor

Missy works on the Corporate Communications team and reports stories to TDS employees and customers. This is right up her alley because she’s an extrovert and also a big fan of research (really, she’ll look up just about anything that strikes her interest). Missy is a native of Madison, Wis. with an undergraduate in Anthropology and a master’s degree in Life Sciences Journalism from the University of Wisconsin-Madison. Her interest in the Internet as a mass media shaped her work towards a PhD in Journalism and Mass Communications. She’s also worked as an editorial assistant, copywriter, and production artist. In her off hours, Missy is a crafter, Pinterest addict, reader, wife, and mom of two kids.

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