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Like beer? You should meet TDS’ own craft brewer and beer judge

Think you’re a big fan of beer? Well, you probab​​ly can’t beat TDS‘s Alex A. By day he’s on the E-Learning team helping develop web-based training for our employees. But, in his off hours, he’s a decorated home brewer and a Certified Beer Judge.

Surprisingly, that’s not all that’s unique about Alex.

At 8 years old, Alex moved to Madison, Wisconsin, from his native city of Moscow, after his father moved to the United States for an agricultural program. Lucky for his family, they all received Green Cards after his dad finished his PhD at the University of Wisconsin.

By the way, Green Cards are actually pink, Alex said.
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But today, Alex and his family are all U.S. citizens, including his brother Ivan, who also works at TDS.

Alex explained, “To become a citizen there is the test, and you also have to renounce all your previous titles.”

Titles? You’d think he was previously a duke. But with a laugh, he admitted he was not. But, Alex can speak fluent Russian, although you’d never guess. He doesn’t even have a hint of an accent.

Even though his family doesn’t have a title to pass down, they do have a lot of artistic ability. Alex gets to utilize that talent designing courses and helping to create training videos for TDS. But the rest of his creative energy is channeled into beer making.

His love of beer started where it does for many—in college. But in those days, he admits, he just drank Milwaukee’s Best. After someone gave him a home brewing kit (and after making a couple of “really bad batches of beer”), he was hooked making his own. ​

“Brewing is something you want to master because both an art and a science,” he said. “A lot of people don’t realize how important beer is to our culture. It has been food for thousands of years. A way to store energy from grain—it even predates wine. Some people think beer is the reason humans stopped wandering and created civilization.”

Clearly, Alex is passionate about his beverage of choice. So much so, he joined the Beer Judge Certification Program. Making his own beer and entering them into competitions made him wonder what judges were looking for. In order to understand, he decided to become one himself.

“It opened up a whole new universe of sensory experience,” Alex said. “You’re taught to deconstruct flavors, pick up the nuances, and find out if those should be present in that style of beer.”

Alex explains that making beer can be as simple or as complex as you want it to be. At its core, it’s made from water, hops, and barley. But different beer styles use different strains of yeast and hops and varying production techniques. Mass-produced beers strive to perfect one or two styles of lighter beer. But craft brewers are trying to make a variety of flavors, exploring all different kinds of ingredients.

What does he say to people who claim to not like the taste beer?

“There’s no such thing as ‘it tastes like beer,'” he said. “That’s too broad. That’s like saying, ‘it tastes like food.’ There are so many flavors out there, there is something for everyone.”​​ ​

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About Missy Kellor

Missy works on the Corporate Communications team and reports stories to TDS employees and customers. This is right up her alley because she’s an extrovert and also a big fan of research (really, she’ll look up just about anything that strikes her interest). Missy is a native of Madison, Wis. with an undergraduate in Anthropology and a master’s degree in Life Sciences Journalism from the University of Wisconsin-Madison. Her interest in the Internet as a mass media shaped her work towards a PhD in Journalism and Mass Communications. She’s also worked as an editorial assistant, copywriter, and production artist. In her off hours, Missy is a crafter, Pinterest addict, reader, wife, and mom of two kids. You can find Missy on G+ and on Twitter.

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  1. Meet Ivan: TDS business repair advisor and artist | TDS Home - September 17, 2015

    […] you read the recent story about his brother, Alex, you know artistic talent runs in his family. But, Ivan went all-in with […]

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